Hyundai Trucks NZ & Allison Transmission
Shifting gears in the transport industry — literally and figuratively.
Client: Hyundai Trucks NZ in partnership with Allison Transmission
Type: Promotional campaign video
Challenge:
The client wanted to communicate the benefits of Allison Transmission’s fully automatic gearboxes in their Hyundai trucks — both in terms of performance and ease of use for staff.
Solution:
We crafted a dynamic campaign video that featured interviews, motion footage of the trucks on the road, and staff testimonials. The storytelling was focused on real-world use and practical benefits, creating an authentic message that spoke directly to their market.
Outcome:
The video was used as a cornerstone asset across digital platforms, training materials, and dealership promotions. It helped to position Hyundai as a leader in smart commercial vehicle solutions and strengthened the alliance with Allison Transmission in the eyes of prospective buyers.
We were able to deliver on the exact brief from the client. The collaboration between three client teams worked well in terms of collaborative insights towards a single solution.
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